Al Nilsen, SEGA of America’s Director of Marketing from 1989 through 1993, sat down with Barry and George on the latest SEGAbits podcast to talk about the glory days of the SEGA Genesis. Al and his team were behind everything, including promoting the famous “Genesis Does What Nintendon’t” campaign, the creation of Sonic the Hedgehog, implementing the legendary “Sonic 2sday” worldwide launch of Sonic the Hedgehog 2 in 1992, and rolling out the “Welcome to the Next Level” campaign.
Al’s appearance is in anticipation of the release of “Console Wars: Sega, Nintendo, and the Battle that Defined a Generation” by author Blake J. Harris, which you can pre-order today from Amazon.com. “Console Wars” tells the story of SEGA vs. Nintendo during the early 90′s, as told from the perspective of SEGA of America president Tom Kalinske. Based on over two hundred interviews with former SEGA and Nintendo employees, “Console Wars” is the underdog tale of how Kalinske miraculously turned an industry punchline into a market leader. It’s the story of how a humble family man, with an extraordinary imagination and a gift for turning problems into competitive advantages, inspired a team of underdogs to slay a giant and, as a result, birth a $60 billion dollar industry.
Expect more “Console Wars” content throughout May, including a podcast with the author Blake J. Harris next week, and a podcast with Tom Kalinske the week after that!