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	<title>Sonic Retro &#187; Yakuza</title>
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		<title>Sega/Sony Internal Document Leaked, Reveals Plans for Future</title>
		<link>http://www.sonicretro.org/2009/09/segasony-internal-document-leaked-reveals-plans-for-future/</link>
		<comments>http://www.sonicretro.org/2009/09/segasony-internal-document-leaked-reveals-plans-for-future/#comments</comments>
		<pubDate>Tue, 22 Sep 2009 13:51:41 +0000</pubDate>
		<dc:creator>GeneHF</dc:creator>
				<category><![CDATA[Game News]]></category>
		<category><![CDATA[Dreamcast]]></category>
		<category><![CDATA[emulation]]></category>
		<category><![CDATA[Leak]]></category>
		<category><![CDATA[PlayStation 3]]></category>
		<category><![CDATA[PS2]]></category>
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		<category><![CDATA[Sega]]></category>
		<category><![CDATA[Someone goan get fired]]></category>
		<category><![CDATA[Sonic]]></category>
		<category><![CDATA[Sony]]></category>
		<category><![CDATA[Yakuza]]></category>

		<guid isPermaLink="false">http://www.sonicretro.org/?p=19</guid>
		<description><![CDATA[Take this with a grain of salt, but an interesting little document popped up on Sega&#8217;s PR site that mentions quite a few details that the two companies are in discussion about. These include: -PS2 emulator on PS3, the document citing games such as GTA Vice City and an unknown Sonic title. -Consideration of import [...]]]></description>
			<content:encoded><![CDATA[<p>Take this with a grain of salt, but an interesting little document popped up on Sega&#8217;s PR site that mentions quite a few details that the two companies are in discussion about. These include:</p>
<p>-PS2 emulator on PS3, the document citing games such as GTA Vice City and an unknown Sonic title.<br />
-Consideration of import titles on PSN, menus translated. Yakuza was brought up as an example of a game.<br />
-Sonic All Star Racing is open to DLC characters to differentiate the PS3 SKU. Not Ratchet and Clank, but others are likely.<br />
-Sonic Anniversary is a proposed project that would put a ton of Sonic games on one blu-ray. SCEA would love exclusive power-ups and different game modes.<br />
-Dreamcast digital title support. While not exclusive to the PSN, the proposal is Sony can pick which titles it wants more, with long exclusivity meaning more marketing support for Sega.</p>
<p>For the full breakdown of the document, hit up the jump.<br />
<span id="more-19"></span></p>
<blockquote><p>SCEA Meeting Aug 5th Notes<br />
Aug 6 2009 – DRAFT FOR COMMENTS</p>
<p>Objectives of Meeting<br />
Dyer agreed to regular quarterly meetings with SOA</p>
<p>Sony PS3<br />
SCEA reiterated plans to sell 13 million PS3s this year<br />
Big announcement back half of year they can’t talk about (potentially price cut of PS3 to reach hardware goals)<br />
SCEA commented on indexing between PS3 and 360 SKUs, should be around 2:1 to garner most favorable treatment.</p>
<p>Motion Controller<br />
Spring 2010 launch (March in JP)<br />
No bundle/pricing details yet, should come Sept 1<br />
Plan on selling 4-5MM units WW<br />
SCEA agreed to provide a list of Sega IP that would work well with the motion controller, Virtua Tennis was an example<br />
Motion Controller support allows easy way to differentiate PS3 SKU<br />
Other differentiation opportunities include PSP/PS3 interoperability – think of features that would make users want to buy both PS3 and PSP SKUs.</p>
<p>Alpha Protocol<br />
Michael Foster, product evaluator, said AP felt barely RPG. Initial level too challenging for players. “Mass Effect felt more RPG.”<br />
Review notes sent to John Merlino a few weeks prior. After meeting Gerald mentioned AP is a high priority for his team.</p>
<p>Planet 51<br />
Sell in of PS3 SKU – SCEA noted that other movie titles on PS3 had underperformed as well (inc. Transformers) this cycle.<br />
Dyer suggests contacting Susan at Walmart and asking what she wants in the pack to sell this SKU (movie tix etc)<br />
Other possibilities are Hybrid movie disc (BD 25 or 50 with Game and Movie on same disc).</p>
<p>Bayonetta<br />
Collectors edition with Bayonetta Action Figure<br />
Novo recommended launching PSN demo around Xmas based off a Jan 5th Ship date with 2-3 week run out to launch.<br />
3-4 weeks is usually ideal demo timing with fresh content every week leading up to launch (trailers, insider video about PG heritage, video blogs).</p>
<p>Vancouver 2010<br />
HOME, Olympic destination would garner a lot of positive attention from SCEA<br />
Should be doing same with Bayonetta, Marvel etc. Easy to launch in all territories.<br />
HOME merchandizing opportunities (clothes etc).</p>
<p><strong>Sonic Racing<br />
Open to DLC to differentiate PS3 SKU – not ratchet and clank but other characters<br />
maybe characters from Rare or Fable universes</strong></p>
<p><strong>Yakuza<br />
Could put Japanese games directly on PSN for download in a special Japanese Import section (pricing $9.99 to $39.99 for full game).<br />
Might need to localize menus at least with subtitles.<br />
SCEA interested in helping on MKTG side if they can have period of exclusivity.</strong></p>
<p>AVP<br />
Another great HOME candidate<br />
AVP avatars<br />
Hybrid BD disc with movie</p>
<p>Iron Man 2<br />
Great candidate for HOME space – explore Tony Stark’s lab etc.<br />
Should have one for Marvel in general.</p>
<p>PSU2<br />
Could do bundle at GameStop with PSP 30-35K units on UMD, Go, or both.</p>
<p>Valkyria 1937<br />
Could bundle with PSP as well.</p>
<p>Vanquish and Aliens: CM<br />
Opportunity for PS3/PSP interoperability (see Eidos Batman, Army of Two, Assassin’s Creed for good examples).<br />
If we offer that SCEA would be really interested in having us at their booth next E3.</p>
<p>Thor<br />
SCEA would like a look at the code soon.</p>
<p><strong>Sonic Anniversary<br />
Could put out collectors edition with all old sonic games on one BD disc.<br />
“Best of Sonic” for around $99.<br />
SCEA would love PSN exclusive power ups/different game modes <em>(think a mirror mode of levels)</em></strong></p>
<p><strong>PS2 emulator for PS3 (confidential)<br />
SCEA wants to sell all PS2 titles on PSN (GTA Vice City/Sonic/etc)<br />
For co Marketing money show PS3 controller on TV ads – similar to EA Madden Spots, NCAA, etc…</strong></p>
<p>London Olympics<br />
Perfect opportunity for Motion Controller integration.</p>
<p><strong>DC Digital Titles<br />
If we provide a list of DC titles SCEA will let us know which ones they’re interested in having exclusively.<br />
If we give them a long period of exclusivity they’ll give us more marketing support.</strong></p>
<p>PSP Titles<br />
For SKU differentiation it’s best to offer features that are slightly different from PS3 version.<br />
Titles that are coming up on PSP are Assassin’s Creed II, GTA China Wars, Resident Evil, Little Big Planet – all massive franchises.<br />
SCEA has a specific PSP deck which they can send up with their hardware director for a chat.</p></blockquote>
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