SEGA’s VP of Sales and Marketing, Alan Pritchard, has been owning up to the fact that SEGA is “guilty of bringing too much Sonic product to market.” When he first discussed SEGA’s Sonic problem exactly two months ago, there were three Sonic games coming to market, making his words pretty contradictory. He’s back for a repeat performance and echoed that sentiment to GameInformer magazine in their December issue, announcing three more Sonic games for the “early part of the next calendar year.” How does this guy admit to “too much Sonic” with a straight face?
Pritchard said (along with new Sonic brand manager David Corless a few months back, who somehow managed to say that, “Sonic fans aren’t hard to please,” but that it’s “hard to please [them]”) to GameInformer that the last three games (Colors, Sonic 4: Episode 1 and Sonic Free Riders) each had their own specific goals, praising their individual successes by saying “very well” after every verb. “We have released Sonic 4 digitally, which has reviewed very well,” Pritchard said. “Last week, we released Sonic Free Riders on Kinect. That’s us being involved in the launch of a platform. Historically, Sega does very well in the launch timeframe of platforms. We did very well at the launch of PS3 and Wii. Free Riders was really about being a part of the launch of Kinect. Then, we have Colors, which is our pure Sonic gaming experience.”
He said later that Colors is their “pure platforming Sonic.” So, wait, Colors is the “pure platformer” and not the game entirely in 2D that’s a sequel to the classic platforming games? What does that make Sonic 4 then? “Pure shit?” SEGA does “very well” in “being involved in the launch” of new platforms? Instead of just “being involved,” how about making a good game?