Browsing Tag

PR

Game News

SEGA Admits to “Too Much Sonic” Again, Promises 3 More Games

SEGA’s VP of Sales and Marketing, Alan Pritchard, has been owning up to the fact that SEGA is “guilty of bringing too much Sonic product to market.”  When he first discussed SEGA’s Sonic problem exactly two months ago, there were three Sonic games coming to market, making his words pretty contradictory.  He’s back for a repeat performance and echoed that sentiment to GameInformer magazine in their December issue, announcing three more Sonic games for the “early part of the next calendar year.”  How does this guy admit to “too much Sonic” with a straight face?

Pritchard said (along with new Sonic brand manager David Corless a few months back, who somehow managed to say that, “Sonic fans aren’t hard to please,” but that it’s “hard to please [them]”) to GameInformer that the last three games (Colors, Sonic 4: Episode 1 and Sonic Free Riders) each had their own specific goals, praising their individual successes by saying “very well” after every verb.  “We have released Sonic 4 digitally, which has reviewed very well,” Pritchard said.  “Last week, we released Sonic Free Riders on Kinect. That’s us being involved in the launch of a platform. Historically, Sega does very well in the launch timeframe of platforms. We did very well at the launch of PS3 and Wii. Free Riders was really about being a part of the launch of Kinect. Then, we have Colors, which is our pure Sonic gaming experience.”

He said later that Colors is their “pure platforming Sonic.”  So, wait, Colors is the “pure platformer” and not the game entirely in 2D that’s a sequel to the classic platforming games?  What does that make Sonic 4 then? “Pure shit?”  SEGA does “very well” in “being involved in the launch” of new platforms?  Instead of just “being involved,” how about making a good game?

Continue Reading

Game News

Hedgehog Crossing: SEGA’s Latest (and Most Bizarre) PR Stunt

SEGA has been pulling a myriad of publicity stunts and special events in the past year or two.  They’ve ranged from Twitter/forum trivia contests to ice skating to buying all four versions of a game.  Their latest one being put on in England is the strangest of them all: a hedgehog crossing.

According to The Daily Mail, the hedgehog population has been in steep decline in Britain over the last decade.  The estimated drop in population is 300,000, with around 50,000 dying each year on the busy streets.  In addition to being roadkill, farming has been slowly destroying the habitats of the hedgehog.  The People’s Trust of Endangered Species is working on keeping the hedgehog afloat.  SEGA, having an extensive knowledge of driving a hedgehog into the ground over a ten year period, is ready to help to coincide with the launch of Sonic Colo(u)rs.

Continue Reading