SEGA collaborating with toy figure brands isn’t a totally new thing. Last year they had a collaboration with Good Smile Company, which resulted in a Sonic Nendoroid figure. Now SEGA has teamed up with Sanrio to make a Sonic Hello Kitty plushie. The full name of it being the “Sonic x Hello Kitty Super Jumbo Plushy”. It will be available at SEGA’s various amusement facilities throughout Japan in late July.
Do you want this thing that’s either cute or scary depending on your tastes but don’t live in Japan? Don’t worry, SEGA has said that this plushie will be available worldwide by Summer 2013. Though if you really want it you could also try getting it from eBay. Click on the image on the right for a bigger version.