SEGA: Ultimate Genesis for the iPhone (source: Gizmodo)

According to Gizmodo, SEGA is ready to release an iPhone/iPod Touch app called “Ultimate Genesis” which is, for all intents and purposes, a SEGA-exclusive virtual console for the iPhone. The app itself should be making its appearance on the app store in early February while being packaged with one game – Space Harrier II. It will be a free download where users will purchase what will basically be Genesis ROMs within the app to add to their collection. The offerings that should be available from day one are:

• Sonic the Hedgehog: $5.99
• Golden Axe: $4.99
• Ecco the Dolphin: $2.99
• Shining Force: $2.99

As you can see, different games will be available at different price points for the time being. It should be noted that both Sonic and Golden Axe are already available in the App Store at those price points where as Ecco and Shining Force are not. SEGA may be pricing Sonic and Golden Axe simply to be consistent with the versions available in the app store while $2.99 may be the standard price for most games from here on. It is unknown if those who purchased Sonic or Golden Axe stand alone will be able to transfer those games to Ultimate Genesis when it’s released.

-PS2 emulator on PS3, the document citing games such as GTA Vice City and an unknown Sonic title.
-Consideration of import titles on PSN, menus translated. Yakuza was brought up as an example of a game.
-Sonic All Star Racing is open to DLC characters to differentiate the PS3 SKU. Not Ratchet and Clank, but others are likely.
-Sonic Anniversary is a proposed project that would put a ton of Sonic games on one blu-ray. SCEA would love exclusive power-ups and different game modes.
-Dreamcast digital title support. While not exclusive to the PSN, the proposal is Sony can pick which titles it wants more, with long exclusivity meaning more marketing support for Sega.

For the full breakdown of the document, hit up the jump.

SCEA Meeting Aug 5th Notes
Aug 6 2009 – DRAFT FOR COMMENTS

Objectives of Meeting
Dyer agreed to regular quarterly meetings with SOA

Sony PS3
SCEA reiterated plans to sell 13 million PS3s this year
Big announcement back half of year they can’t talk about (potentially price cut of PS3 to reach hardware goals)
SCEA commented on indexing between PS3 and 360 SKUs, should be around 2:1 to garner most favorable treatment.

Motion Controller
Spring 2010 launch (March in JP)
No bundle/pricing details yet, should come Sept 1
Plan on selling 4-5MM units WW
SCEA agreed to provide a list of Sega IP that would work well with the motion controller, Virtua Tennis was an example
Motion Controller support allows easy way to differentiate PS3 SKU
Other differentiation opportunities include PSP/PS3 interoperability – think of features that would make users want to buy both PS3 and PSP SKUs.

Alpha Protocol
Michael Foster, product evaluator, said AP felt barely RPG. Initial level too challenging for players. “Mass Effect felt more RPG.”
Review notes sent to John Merlino a few weeks prior. After meeting Gerald mentioned AP is a high priority for his team.

Planet 51
Sell in of PS3 SKU – SCEA noted that other movie titles on PS3 had underperformed as well (inc. Transformers) this cycle.
Dyer suggests contacting Susan at Walmart and asking what she wants in the pack to sell this SKU (movie tix etc)
Other possibilities are Hybrid movie disc (BD 25 or 50 with Game and Movie on same disc).

Bayonetta
Collectors edition with Bayonetta Action Figure
Novo recommended launching PSN demo around Xmas based off a Jan 5th Ship date with 2-3 week run out to launch.
3-4 weeks is usually ideal demo timing with fresh content every week leading up to launch (trailers, insider video about PG heritage, video blogs).

Vancouver 2010
HOME, Olympic destination would garner a lot of positive attention from SCEA
Should be doing same with Bayonetta, Marvel etc. Easy to launch in all territories.
HOME merchandizing opportunities (clothes etc).

Sonic Racing
Open to DLC to differentiate PS3 SKU – not ratchet and clank but other characters
maybe characters from Rare or Fable universes

Yakuza
Could put Japanese games directly on PSN for download in a special Japanese Import section (pricing $9.99 to $39.99 for full game).
Might need to localize menus at least with subtitles.
SCEA interested in helping on MKTG side if they can have period of exclusivity.

AVP
Another great HOME candidate
AVP avatars
Hybrid BD disc with movie

Iron Man 2
Great candidate for HOME space – explore Tony Stark’s lab etc.
Should have one for Marvel in general.

PSU2
Could do bundle at GameStop with PSP 30-35K units on UMD, Go, or both.

Valkyria 1937
Could bundle with PSP as well.

Vanquish and Aliens: CM
Opportunity for PS3/PSP interoperability (see Eidos Batman, Army of Two, Assassin’s Creed for good examples).
If we offer that SCEA would be really interested in having us at their booth next E3.

Thor
SCEA would like a look at the code soon.

Sonic Anniversary
Could put out collectors edition with all old sonic games on one BD disc.
“Best of Sonic” for around $99.
SCEA would love PSN exclusive power ups/different game modes (think a mirror mode of levels)

PS2 emulator for PS3 (confidential)
SCEA wants to sell all PS2 titles on PSN (GTA Vice City/Sonic/etc)
For co Marketing money show PS3 controller on TV ads – similar to EA Madden Spots, NCAA, etc…

London Olympics
Perfect opportunity for Motion Controller integration.

DC Digital Titles
If we provide a list of DC titles SCEA will let us know which ones they’re interested in having exclusively.
If we give them a long period of exclusivity they’ll give us more marketing support.

PSP Titles
For SKU differentiation it’s best to offer features that are slightly different from PS3 version.
Titles that are coming up on PSP are Assassin’s Creed II, GTA China Wars, Resident Evil, Little Big Planet – all massive franchises.
SCEA has a specific PSP deck which they can send up with their hardware director for a chat.