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Al Nilsen

Game News, Interviews, Sega Retro

Watch the full ‘Console Wars: Sega, Nintendo, and the Battle that Defined a Generation’ San Diego Comic Con panel


This past weekend, SEGAbits writers Ben, Shigs, and Nuckles hit San Diego Comic Con and SEGA’s game preview event located at the nearby Nerd HQ. While Comic Con isn’t as game centric as E3, there was quite a bit of SEGA goodness to be found. We were able to check out the latest preview builds of Alien: Isolation and Sonic Boom: Rise of Lyric, as well as interview Archie Comics on the upcoming Sonic Boom comic book series. But the main event had to have been Sunday’s Console Wars panel. The panel, which centered around the SEGA and Nintendo rivalry of the 90′s, featured special guests Tom Kalinske (Sega of America), Al Nilsen (Sega of America), Bill White (Nintendo of America), and Perrin Kaplan (Nintendo of America), as well as Console Wars author Blake J. Harris and Julian Rosenberg, producer of the upcoming Console Wars documentary.
Thanks to Blake, our guys were given the VIP treatment and secured some awesome seats – allowing us to film the panel and Q&A session and meet the SEGA and Nintendo legends! Check out the full panel above, and make sure to pick up your copy of Console Wars if you haven’t already!
Want more Console Wars discussion? Check out our three part interview series with Tom Kalinske, Al Nilsen, and Blake J. Harris.

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Interviews, Podcasts

Interview: Al Nilsen, SEGA’s Director of Marketing (’89-’93), appears on the SEGAbits Swingin’ Report Show


Al Nilsen, SEGA of America’s Director of Marketing from 1989 through 1993, sat down with Barry and George on the latest SEGAbits podcast to talk about the glory days of the SEGA Genesis. Al and his team were behind everything, including promoting the famous “Genesis Does What Nintendon’t” campaign, the creation of Sonic the Hedgehog, implementing the legendary “Sonic 2sday” worldwide launch of Sonic the Hedgehog 2 in 1992, and rolling out the “Welcome to the Next Level” campaign.
Al’s appearance is in anticipation of the release of “Console Wars: Sega, Nintendo, and the Battle that Defined a Generation” by author Blake J. Harris, which you can pre-order today from Amazon.com. “Console Wars” tells the story of SEGA vs. Nintendo during the early 90′s, as told from the perspective of SEGA of America president Tom Kalinske. Based on over two hundred interviews with former SEGA and Nintendo employees, “Console Wars” is the underdog tale of how Kalinske miraculously turned an industry punchline into a market leader. It’s the story of how a humble family man, with an extraordinary imagination and a gift for turning problems into competitive advantages, inspired a team of underdogs to slay a giant and, as a result, birth a $60 billion dollar industry.
Expect more “Console Wars” content throughout May, including a podcast with the author Blake J. Harris next week, and a podcast with Tom Kalinske the week after that!
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